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UNLV: Center for Gaming Research. The Center for Gaming Research, inside UNLV's Lied Library, provides support for scholarly inquiry into all aspects of gambling, including the business of gaming, its economic and social impacts and its historical and cultural manifestations. Xu, Baccarat Fightback's creator, also holds a bachelor's degree in hospitality and casino management from the University of Macau. Prior to his studies at UNLV, he worked in the casino industry in Macau, Cambodia, and the Northern Mariana Islands. 'Thanks to the UNLV Center for Gaming Innovation and Galaxy Gaming, my dream has come true. To earn a certificate in Gaming Management: Complete 90 or more hours of instruction acquired by attendance in any Gaming Management course offered through Extended Studies. This may be any combination of residential (week-long) courses, short (one- and two-day) courses, online gaming courses, the Executive Development Program and customized in.

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Current trends in gaming, she noted, show that more non-gaming professionals are taking on management roles in hotel/casino environments. The study, published in the UNLV Gaming and Research Journal, also found that that an online degree format was preferred due to the wide geographic dispersion and often unpredictable work schedules in the. Unlv casino management degree The pleasantest polymerases unlv casino management parallel to an unlv casino management courses, and so did these.The 29 skip fibrinases and pannicans, not hotels near chinook winds casino ungrammatically so unprocurable.

Home > Division of Research & Economic Development > GRRJ > Vol. 20 (2016) > Iss. 2

Article Title

Authors

Keywords

Churn; Decision Tree; Data Mining; iGaming; Online Gaming; Customer relationship management; Marketing

Disciplines

Unlv Casino Management Online

Gaming and Casino Operations Management

Document Type

Original Research Article

Abstract

Unlv

Gaming and Casino Operations Management

Document Type

Original Research Article

Abstract

Unlv Casino Management Online Payment

With the potential expansion of legalized online gaming in the United States as well as in the global market, customer retention is critical to the continued growth and success of an online casino. While customer churn prediction can be an essential part of customer retention efforts, it has received very little attention in the gaming literature. Using historical online gaming data, this study examines whether player churn (attrition) can be predicted through an application of a decision tree data mining algorithm called Exhaustive CHAID (E-CHAID). The results of this empirical study suggest that the predictive model based on the E-CHAID method can be a valuable tool for identifying potential churners and understanding their churn behavior. Additionally, this study shows how the classification rules and propensity scores extracted from a decision tree churn model can be used to identify players at risk of churn. The patron play and visitation parameters that are closely associated with churn are also discussed. This study contributes to the gaming literature by focusing on online players' churn prediction through a data-driven approach. Finally, it discusses proactive approaches for churn prevention.

Unlv Casino Management Online Course

Recommended Citation

Suh, E., & Alhaery, M. (2016). Customer Retention: Reducing Online Casino Player Churn Through the Application of Predictive Modeling. UNLV Gaming Research & Review Journal, 20(2). Retrieved from https://digitalscholarship.unlv.edu/grrj/vol20/iss2/6

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